![Hemant Mohapatra on Twitter: "40 years ago, Rob Strasser, @Nike's first marketing head, put out this internal memo called “Principles.” Quite incredible just how little the company has wavered from these since. Hemant Mohapatra on Twitter: "40 years ago, Rob Strasser, @Nike's first marketing head, put out this internal memo called “Principles.” Quite incredible just how little the company has wavered from these since.](https://pbs.twimg.com/media/FlJlYivaMAMeOg5.jpg)
Hemant Mohapatra on Twitter: "40 years ago, Rob Strasser, @Nike's first marketing head, put out this internal memo called “Principles.” Quite incredible just how little the company has wavered from these since.
![Nike founder Phil Knight reveals how 'unhealthy contempt' for Adidas inspired him | Daily Mail Online Nike founder Phil Knight reveals how 'unhealthy contempt' for Adidas inspired him | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2016/04/27/17/33972FEB00000578-3561662-image-a-40_1461774217740.jpg)
Nike founder Phil Knight reveals how 'unhealthy contempt' for Adidas inspired him | Daily Mail Online
![Nike founder Phil Knight reveals how 'unhealthy contempt' for Adidas inspired him | Daily Mail Online Nike founder Phil Knight reveals how 'unhealthy contempt' for Adidas inspired him | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2016/04/27/19/3397F49800000578-3561662-image-a-60_1461781977429.jpg)
Nike founder Phil Knight reveals how 'unhealthy contempt' for Adidas inspired him | Daily Mail Online
![Air,” Reviewed: It's Fun to Spend Time with These People, but We Don't Know Much About Them | The New Yorker Air,” Reviewed: It's Fun to Spend Time with These People, but We Don't Know Much About Them | The New Yorker](https://media.newyorker.com/photos/642f006b606e00caa4b6d1f3/16:9/w_2559,h_1439,c_limit/Brody-Air-Movie.jpg)