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Adidas hails effectiveness of #hometeam campaign but cuts spend in response to pandemic
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
Adidas clearing the fog of efficiency metrics
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Nike Vs. adidas: An Undisputed Leader | Seeking Alpha
Why Adidas changes its marketing measurement approach? | AdoptoMedia
Nike Vs. adidas: An Undisputed Leader | Seeking Alpha
Conveyor Belt to Energy Savings: adidas Group's Efficiency Strategy for Material Handling Equipment – Supply Chain Solutions Center
